The Mark — Brand Identity Studio

Brand Identity Studio

Built for businesses that mean it.

Premium brand identity kits for solopreneurs, coaches and freelancers. Pick your aesthetic, set up in an afternoon, look like you mean it.

Browse the kits Get the full collection

Void

Cipher

Folio

Ember

Axiom

Terrain

Prologue

The collection

Seven identities.
One studio.

Kit 00 — The Foundation

Void

The brand that gets out of the way. No colour, no decoration — just structure, space and intention.

What's included

Brand Reference Card

Full Brand Document

12 Logo Mark PNGs

26 Canva Templates

Kit Integration Guide

Fonts

DM Sans Light + Medium

Free on Google Fonts

Best for

Any industry · Any niche · Pure minimalism

Kit 01 — Midnight & Parchment

Cipher

Authority without arrogance.

Kit 02 — Paper & Plum

Folio

Editorial without being precious.

Kit 03 — Rust & Linen

Ember

Warm without being soft.

Kit 04 — Navy & Ice

Axiom

Precise, systematic, built for builders.

Kit 05 — Forest & Ochre

Terrain

Grounded, expert, built from experience.

Kit 06 — Dusk & Coral

Prologue

Warm, hopeful, built for what comes next.

Best value

The Complete Collection — all 7 kits

182 Canva templates · 84 logo mark PNGs · 7 complete brand systems

Total value £553

£299

Get the collection

Every kit includes

Five deliverables.
Ready in one afternoon.

Brand Reference Card

One-page quick reference. Colours, fonts, logo usage. Pin it up or share with collaborators.

Brand Document

Full system — colour guide, font guide, moodboard and brand style guide. The complete reference.

12 Logo Mark PNGs

Wordmark, submark and icon. Four colour versions each. Transparent backgrounds, ready to use.

26 Canva Templates

Instagram posts, stories, LinkedIn banner, email header and lead magnet cover. All in one document.

Integration Guide

Step-by-step setup walkthrough. Where to use each mark, how to apply your fonts, what to share with collaborators.

How it works

Pick. Download.
Look the part.

Choose your kit

Pick the aesthetic that fits your brand. Each kit has a distinct personality — minimal, editorial, warm, authoritative, technical, grounded or fresh.

Download instantly

Purchase on Gumroad and your download is ready immediately. Everything is inside the ZIP — no waiting, no onboarding calls.

Follow the guide

Open the Integration Guide first. It walks you through installing fonts, adding colours to Canva, uploading logos and using each template.

Look like you mean it

A consistent, professional brand identity running across every platform. Done in an afternoon. No designer required.

Coming soon

More products.
Same standard.

The Mark is building out a full suite of digital products for solopreneurs and freelancers. Brand kits are just the beginning.

In development

AI Prompt Packs

50+ expert-level prompts built for your specific profession. Copy, paste, done — no more wasted time writing bad prompts and getting generic results.

Estate agents — listings, follow-ups, social

Recruiters — job specs, outreach, summaries

Personal trainers — plans, check-ins, content

Planned

Notion Business Systems

Ready-built Notion workspaces for running your business. Client management, project tracking, content planning — all set up and waiting.

Client & project management

Content calendar & planning

Finance & invoice tracking

Planned

Micro Courses

Short, focused courses on brand, marketing and business fundamentals. No fluff, no padding — just what you need to know to move faster.

Brand fundamentals for non-designers

Social media content that converts

Pricing your services with confidence